ADIDAS AND PARLEY FOR THE OCEANS UNITE SPORTING COMMUNITIES ACROSS THE GLOBE TO RUN FOR THE OCEANS

As we approach World Oceans Day on June 8, adidas and its longstanding partner Parley for the Oceans is once again encouraging the global sporting community to turn activity into action and Run for the Oceans in 2022. Since 2017, this partnership has united over 8.2 million runners worldwide, running a combined total of more than 81.7 million km. 

Launching between May 23 – June 8, the event returns for its fifth year, with the ambition of mobilising a generation to help end plastic waste. For the first time, new activities have been introduced to the challenge, making this the most inclusive Run for the Oceans yet. People from all parts of the global sporting community are invited to hit the streets, the tennis court and the football field, and unite to help protect the oceans from plastic waste and help make a world of difference. 

For every 10 minutes of running from select activities, such as running, tennis or football*, recorded by participants via the adidas Runtastic app, Parley will clean up the equivalent weight of one plastic bottle from beaches, remote islands, and coastlines before it reaches the ocean (up to a maximum of 250,000kg).

“Time is against us in the race to help end plastic waste, so we’re pushing harder and with more focus than ever before. Just like how this is an industry-wide problem, it requires industry-wide solutions, because sustainability is a team sport. By uniting our sporting community for this challenge, we can inspire real action against plastic waste by giving people an experience where their actions and way of being active contributes towards cleaning up the ocean,” said Katja Schreiber, SVP Sustainability at adidas.

Individually we can take action, together we can make an impact. adidas is unifying sporting communities across the globe to Run for the Oceans by signing up and tracking activity via the adidas Runtastic app.

Runners in Malaysia can also join by following the adidas runners Kuala Lumpur facebook page for physical runs slated to take place on the 21st and 29th May 2022 as well as 2nd, 5th and 8th of June 2022. 

DATE21 MAY (Sat)29 MAY (Sun)2 JUNE (Thu)5 JUNE (Sun)8 JUNE (Wed)
TIME7:00AM – 9:00AM7:00AM – 9:00AM7:30PM – 9:30PM7:00AM – 9:00AM7:30PM – 9:30PM
LOCATIONBrand Center Sunway PyramidPlaza Damas Zus CoffeeBrand Center Pavilion KLPusat Komuniti Bukit DamansaraRiver of Life

During the runs at these locations, runners will be cleaning up the area and throwing wastes or plastic into dedicated bins, allocated specifically for Run for The Ocean. Since the beginning of the partnership in 2015, adidas has made more than 50 million pairs of shoes with Parley Ocean Plastic including plastic waste intercepted from beaches and coastal communities, preventing it from polluting the oceans. 

For 2022, adidas x Parley have announced the launch of Adizero X Parley and Ultraboost 22 X Parley. With a carbon footprint of just 3.5kg per pair, the Adizero X Parley is the first time adidas and Parley have combined to launch a lower footprint concept, conforming to an internationally recognized standard: ISO 14067.The footprint results made available provide full transparency on the complete lifecycle of the product. 

For more information and to sign up for Run For the Oceans, visit adidas.com/runfortheoceans. Find out more by visiting: www.adidas.com.my. Follow the conversation on Instagram and Facebook using #RunForTheOceans #adidasParley #ImpossibleIsNothing #endplasticwaste

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