Global apparel retailer UNIQLO has announced the launch of the 2024 Spring/Summer issue of LifeWear magazine (Issue 10) on Friday, February 9.
LifeWear magazine, a complimentary publication, embodies the UNIQLO LifeWear philosophy of enhancing the everyday lives of individuals, making them better and more comfortable.
Lifewear’s Lightness in Spring/Summer Transitions
The theme of Issue 10 for Spring/Summer is “What is Lightness?” It takes readers on a journey through New Mexico and Los Angeles in the US, as well as Berlin in Germany, exploring the concept of “lightness” found in UNIQLO’s range of materials, functions, and colours.
Takahiro Kinoshita, Fast Retailing Group Executive Vice President and Creative Director, commented: “I am grateful that LifeWear magazine has now reached its 10th issue. I have been blessed to encounter so many new ideas and creators while editing the magazine, but there is one thing that hasn’t changed at all since the first issue five years ago. It’s that the main character of the magazine is not the clothes, but the people. Through UNIQLO clothing, we seek to convey to readers authentic looks and ways of thinking. In this issue, we were able to visit different locations around the world, such as LA, Berlin, and New Mexico, to create an issue that captures a real sense of the lifestyles in each location.”
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Overview of LifeWear magazine Issue 10 2024 (Spring/Summer)
| Magazine: | A4 modified size, 120 pages, bilingual Japanese and English.
Distributed for free in 26 markets worldwide in 12 languages. |
| Main distribution locations: | UNIQLO stores throughout Malaysia |
| Special website: | https://www.uniqlo.com/my/en/contents/lifewear-magazine/ Includes exclusive content only available on the website. |
| Feature video: | https://youtu.be/-jTf9m7cKWo |
Main Contents of the 2024 Spring/Summer Issue
Los Angeles, The New Authentic
Featuring interviews with four LA residents – artist Geoff McFetridge, musician Devendra Banhart, potter Victoria Morris, and artist Liesel Plambeck – conveying authentic stylings that are distinctly UNIQLO.
Balance in Berlin
Simple and functional. Highlighting Berlin, Germany, as a city of simplicity and functionality, where the spirit of “Bauhaus” continues. Focusing on local artist Stefan Marx and the world-renowned design studio NEW TENDENCY, curating a style perfectly suited to today’s Berlin.
Life & Flowers
Uniqlo U 2024 Spring & Summer Collection
A collaborative layout with THE PLANT magazine from Barcelona, Spain, telling the story of flower lovers, including Parisian flower artists and potters connected to THE PLANT, alongside the latest from the Uniqlo U collection.
Earthy Tones of Georgia O’Keeffe
Inspired by the New Mexico wilderness, this season’s earthy colour palette is explored through the life and work of Georgia O’Keeffe, who found inspiration in the region’s landscapes for much of her life.
Inspiration in New Mexico
Shot in the dramatic New Mexico landscape, this fashion story highlights the summer collection. Linen shirts, cotton dresses, and other lightweight textures in natural materials are modelled by local artist Joanna Keane Lopez.