Clean beauty brand Pause & Oomph has arrived in Malaysia with a message: adding oomph to your skin only takes a few seconds’ pause! Dedicated to holistic self-care for women, the brand has made its local debut with a matching series of non-toxic, naturally derived products: Pause skincare for outer beauty, and Oomph supplements for inner wellness.
Pamela Gueh, founder of Pause & Oomph, shares the inspiration behind the brand’s dual concept: “Beauty is a total wellness programme from the inside out — all of our products are made with this motto in mind! Too often, we women end up neglecting self-care as we age and take on bigger responsibilities in life, and the skin is the first place where the signs start showing. To me, caring for your skin is not just applying tons of products; it’s also about rejuvenating it from the inside out.”
Keeping to the idea of simple and healthy beauty, the brand’s line of just five everyday essential skincare products are totally free of parabens, chemicals, or artificial fragrances. Instead, they are each lovingly and carefully crafted with sensitive skin in mind — with pure, natural ingredients that bring out the skin’s innate ability to heal.
The signature Pause Vit-C Brightening Cleanser purifies the skin with the sweet lightness of fruit. It is made with an infusion of strawberry extracts and three base natural oils to lift even a dull or tired complexion after a long day. Meanwhile, the Intense Hydrating Rice Serum is proof that rice keeps more than just tummies full, it feeds the skin too: with the antioxidant properties of rice extract and deeply nourishing hyaluronic acid to keep skin soft and supple.
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The Pause line rounds off with a toner, essence, and clay mask to suit different skincare needs, as well as soft cleansing brushes that are gentle on all skin types.
Not forgetting inner wellness, the Oomph range of supplements is a fun one for all ages! The line consists of multivitamins, booster drinks, and probiotics fibre drinks that can even be pre-workout or post-workout smoothies. For those taking care of their skin and body at a more advanced age, the brand also has a beauty collagen range with sakura (cherry blossoms), bird’s nest, peptides, or mixed berries.
“Skin isn’t magically transformed by a ten-step skincare regime or adding lots of products. It’s cared for by the quality ingredients that go into what you apply or eat — and, although not talked about as often, empowering yourself in understanding how those ingredients can help your specific skin type or condition,” adds Pamela.
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To help Malaysians better understand their skin and choose products for their individual needs, Pause & Oomph has a free online skin journal on their website. The journal features in-depth blog articles covering all aspects of holistic skincare and the varied benefits of different products.
Curious skincare enthusiasts can also go through the website’s ingredient glossary. It is a full and transparent list of ingredients used in their products — complete with their uses, side effects, and effective application tips!
Pause & Oomph products are made with love right here in Malaysia and have been certified by the Ministry of Health. The full range is available for purchase via its official website or Shopee, with both nationwide and international shipping options.